How to Use Social Media as an eCommerce Platform

According to predictions, there will be close to 2.77 billion social media users before 2020. Imagine being able to tap into that market to sell your wares, instead of having to rely on walk-in traffic? Given how easy it is to target people online with marketing, there’s no time like the present to learn how to use social media as an eCommerce platform. Here’s how.

Know What’s Available

If you want to learn how to use social media as an eCommerce platform for your business, you need to know what’s available. eCommerce on social media is still in its infancy stage, which means changes are being made all the time to appeal to both business owners and customers. As a result, there’s no time like the present to do your research and learn all there is to know.

Facebook now allows you to upload product information directly to the store component of your business page, instead of linking you directly to the product website. Instagram, owned by Facebook, also includes new calls to action. On advertising, you can include “shop now” buttons, as well as “install” and “learn more.” These are beneficial for your click-through rates.

Make it Professional

Not everyone feels that online shopping is safe, so it’s your job to convince them that you are a professional business selling legitimate products. You can do this by making sure the store component of your page or your advertisements are professional. Use clean imaging, to-the-point marketing schemes, and don’t include too much fine print. Learning how to use social media as an eCommerce platform involves learning what not to do.

Know Your Market

If you believe using social media for selling your wares is an excellent option for your business, make sure your market agrees. Pay attention to the statistics to see if they align with your views. For example, if you sell clothing, you will be pleased to know that 41 percent of those over 18 years old follow pages to find out what new clothing is in stock.

Social media is fast becoming a business hub rather than only a place to connect with family and friends. Jump on the bandwagon and develop your eCommerce store on social media to expand your reach.

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