Given the prevalence and efficacy of PPC campaigns, it’s hard to believe they can be anything but successful. After all, they account for over 75 percent of non-branded retail searches and 32 percent more online shopping. If you’re struggling to get the best bang for your buck, take note of this eCommerce PPC guide to improve your advertising ROI.
Step One: Choose Your Avenue
Even though running PPC ads is a lucrative way to gain new business, your choice of advertising avenue can determine that success. In terms of growth, the best platforms for eCommerce ads are Amazon Advertising and Google Merchant Center. Out of all growth in the US for PPC ads, Amazon grew the most with a 53 increase in 2016.
Step Two: Use Google Merchant Center
To be at the top of your game and improve the return on your investment, makes sure you have a Google Merchant Center. More importantly, make sure you link it with your Google AdWords account. By connecting the two accounts, you’re able to advertise products in Google Ads using all the correct information of the products you have available. Always be sure to keep Google Merchant Center up to date.
Step Three: eCommerce Tracking
You aren’t going to know the success of your campaign without including eCommerce tracking. With tracking software such as Analytics eCommerce Tracking, you can learn how much you’re making, from which avenues, and what you need to work on.
Step Four: Price Competitively
If you’re struggling to get a decent return on investment, you have to ask yourself whether your pricing is to blame. To get a gauge on where you are in the market, utilize your Google Merchant Center and AdWords account. As long as these are linked together, you can use the Auction Insights Report function to find out how your competitions are ranking in terms of impressions and shares. Find out who your competitors are and why they are taking sales that could be yours.
If you are looking for an eCommerce PPC guide to improve your advertising ROI, you will find these four steps can be of assistance. Make sure you’re using the right platform, take advantage of Google, and track your progress. Before long, you can be at the top of your game and competition.